Enhancing Swarovski Search

Introduction

Summer of 2022, I completed a UX internship at BORN Group - an award winning, global agency that works with luxury brands.

Brief

BORN Group was asked to identify UX opportunities, trends and best practices for how to redesign Swarovski's Navigation across digital touchpoints.

Problem

How do we deliver valued digital solutions to customers that elevate Swarovski as an attainable luxury brand continuing to perform at market profitability?

Process

Conducted market research on current eCommerce UX trends, analysed landscape of competitor companies and how this can be applied for Swarovski's brand identity.

Key Takeaways

Biggest UX trends in eCommerce currently - Gamification, AR/VR, Personalisation, Customisation, Integrated Social media
Biggest trends in Navigation of other luxury brands - First level navigation to include wishlist, basket, search and log in. Search flyout. Automated suggested search. Simple Country flyout
Biggest competitor / inspiration - Tiffany and Co

Final Deliverable

8+ wireframes options desktop site navigation features ready for A/B tests.

Enhancing Swarovski Search

IntroductionSummer of 2022, I completed a UX internship at BORN Group - an award winning, global agency that works with luxury brands.Brief BORN Group was asked to identify UX opportunities, trends and best practices for how to redesign Swarovski's Navigation across digital touchpoints.

Key Takeaways

Introduction

Summer of 2022, I completed a UX internship at BORN Group - an award winning, global agency that works with luxury brands.

Brief

BORN Group was asked to identify UX opportunities, trends and best practices for how to redesign Swarovski's Navigation across digital touchpoints.